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Study: U.C. Berkeley Finds Mobile Users Leary of Sharing Information
A new study from U.C. Berkeley’s Center for Law and Technology found that U.S. mobile subscribers consider information stored on their mobile phones to be private. According to the report, U.S....
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xAD, Telmetics Partner with Nielsen to Release Mobile Path-to-Purchase Study
We came across a great story in tnooz about a new study that shows the power of local mobile advertising to generate purchases in certain business categories. xAD, the local mobile ad network, and...
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New Survey Shows SMBs Need Help With Digital Media and Prefer Working with...
Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development,...
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Websites Viewed as Most Effective Marketing Method by SMBs but Challenges are...
Jason Peaslee is the Managing Partner of Thrive Analytics, a marketing research and analytics consulting firm. His career spans more than 20 years in marketing, advertising, product development,...
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Top 5 Local Ad Stats of the Week: Ecommerce
According to a study conducted by UPS, 70% of online shoppers prefer to shop their favorite retailer online. The growing popularity of online shopping has completely transformed local retail and just...
View ArticleMobile Goes Universal: New Survey Shows Older Generations Embrace Mobile as...
Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing process. While teenagers use their smartphones at every...
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Top 5 Local Ad Stats of the Week: National Brands
National brands are key contributors to local advertising spend. According to BIA/Kelsey, national brands are responsible for almost 40% of all local media advertising spend. In mobile, which is...
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Bing Study: Online Search Trends Vary By Device During Different Times of Day
Building rapport and gaining visibility within a community can be difficult for SMBs if they are not targeting through the right media at the right time. To ensure a successful message, it is important...
View ArticleMobile Fanatics: 75% Click, 70% Buy from Mobile Ad Exposure
Clicks have become a dubious metric for mobile advertising. Research has shown that clicks don’t always translate into purchases and may even be negatively correlated with metrics like store visits....
View ArticleData: 80% of Brands Don’t Have a Long-Term Mobile Strategy
According to a new study, 80% of brands don’t have a long-term mobile strategy. Of that 80%, 32% weren’t well defined, 25% didn’t have a strategy but were working on it, and 23% didn’t have any mobile...
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